Description: Today’s most admired brands in several industries not only provide sales and service but also continually keep in touch with their customers to foster trust and build long-term relationships. Life insurers have traditionally played the sole role of manufacturer while leaving customer engagement to intermediaries. Some would argue that engagement is merely a marketing tool. Others say the time and effort invested in customer engagement programs has not produced any tangible benefit. What is the truth? During this webcast, you will: Learn about actionable ideas Hear real-life success stories in creating meaningful relationships that deliver value to both customers and businesses