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  • Mail with Attitude to Maximize Marketing ROI
    presentation for the Professional Insurance Marketing Association PIMA discussing the need to better understand ... understand the direct marketing customer in order to be successful. Demographics;Marketing and distribution; ...

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    • Authors: PETER BENNETT STEIN, Sandy McCray
    • Date: Jan 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance