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Marketing Strategy and Planning
Marketing Strategy and Planning This panel discussion focuses on marketing strategy and ... discussion focuses on marketing strategy and planning for life insurance products. From the 1977 Record, Vol ...- Authors: Michael B Hutchison, C David Silletto, Royal A Johnson
- Date: Mar 1977
- Competency: Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Actuarial Profession