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Senior Market: More Diverse Than You Think
from the 1995 SOA New Orleans Meeting discusses what constitutes the senior market, the trends, the needs ... needs of seniors, how to access the market and market segmentation. From the Record of the Society of Actuaries ...- Authors: Jay Jaffe, Warren A Hunter, D Lynn Taylor, Mory Katz
- Date: Apr 1995
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Demography
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Avoiding Common Marketing Mistakes In An Internet World
states that the 40/40/20 rule, 40 percent to proper audience selection, 40 percent to the product or offer ... applies in an internet world. The article reviews the 7 deadly sins of direct marketing. Marketing and ...- Authors: Warren A Hunter
- Date: Jun 2007
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance