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A Niche Product and Its Marketing —A Tale of Trials, Tribulations and Rewards
Marketing —A Tale of Trials, Tribulations and Rewards This article describes the attempt to discover ... discover a product for the elderly already receiving long term care, which focused on impaired annuities, and ...- Authors: Steve Cooperstein
- Date: Jan 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Payout annuities