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The Marketing Front
The Marketing Front 1993 SOA Spring Meeting, Boston. This session is about the marketing front ... front, including demographic trends, impact on products, market research, market segments and distribution ...- Authors: Thomas Marra, H Shumrak, Richard D Jameison
- Date: May 1993
- Competency: Strategic Insight and Integration
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Direct Marketing - The Future
Direct Marketing - The Future 1992 SOA Regional Meeting, Chicago. This discussion is about direct ... in the 1980s, sustaining the growth in the 1990s, regulatory constraints in the 1990s, impact of continuing ...- Authors: Application Administrator, Edward P Mohoric, H Shumrak, Gary A Kauffman
- Date: May 1992
- Competency: Strategic Insight and Integration
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Public Policy
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Marketing and Product Development for the Senior Market
Marketing and Product Development for the Senior Market Panelists discuss how product design, premium-rate ... and marketing methods are being used to win the allegiance of an aging U.S. senior market to a carrier's ...- Authors: Jay Jaffe, H Lund, James O'Connor, Christopher J Rogers
- Date: Oct 2002
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Long-term Care>Long-term care insurance
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Direct Response Marketing To Senior Citizens
Direct Response Marketing To Senior Citizens Presented at October 1985 Annual Meeting. This session ... distribution;Medicare;Product development;Supplemental retirement plans; 15818 10/1/1985 12:00:00 AM ...- Authors: Application Administrator, H Lund, Raymond J Nacin, Robert J Polilli, Donald M Sceals
- Date: Oct 1985
- Competency: Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Non-Traditional Marketing: Products And Delivery
RECORD OF SOCIETY OF ACTUARIES 1986 VOL. 12 NO. 2 NON-TRADITIONAL MARKETING: PRODUCTS AND DELIVERY ... : My subject for today is credit cards in the marketing of insurance. I am going to discuss this subject ...- Authors: Joseph Fafian, John Ladley, Frank Minton, Harry Ploss, Howard L Steinberg
- Date: May 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Non-Traditional Marketing Section Luncheon
Non-Traditional Marketing Section Luncheon Presented at October 1986 Annual Meeting. This session ... contrast of the growth strategies of a large established direct response company with those of a smaller ...- Authors: H Shumrak, Fred M Singer, Gary A Kauffman, Terre A Tuzzolino
- Date: Oct 1986
- Competency: Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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The Latin-American Market
The Latin-American Market 1993 SOA Spring Meeting, San Diego. This session was about the Latin-American ... cultural issues, local staffing. 3. Level of activity for U.S. companies. Assumptions;Health ...- Authors: Kevin Law, Camilo Salazar, Richard D Umstead, Enrique Kozolchyk
- Date: Apr 1993
- Competency: Strategic Insight and Integration
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Segmentation And Market Specialization
This session from the 1983 SOA Spring Meeting discusses the adoption and implementation of a segmentation ... examples of strategy for the Individual and Group lines of business are reviewed. From Record of Society ...- Authors: Frederick Brown, Joseph M Fitzgerald, Sarah S Plotkin, Harry Ploss, Wilfred Thornthwaite, Margaret J Ware
- Date: Apr 1983
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Direct Response Marketing - Life And Health Insurance
407 RECORD OF SOCIETY OF ACTUARIES 1985 VOL. 11 NO. 1 DIRECT RESPONSE MARKETING - LIFE AND HEALTH ... companies have entered the market, perhaps because they see higher returns in the direct response market ...- Authors: Roberta L Canfield, Edward P Mohoric, Harry Ploss, H Shumrak, Lawrence Hersh
- Date: Apr 1985
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Non-Traditional Marketing Through Broadcast Media
Non-Traditional Marketing Through Broadcast Media Presented at October 1986 Annual Meeting. This ... media selection, acquisition expenses and analysis of efforts. Acquisition expenses; 15914 10/1/1986 ...- Authors: John Ladley, Gary A Kauffman, Eugene R Raitt
- Date: Oct 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance