Description: This discussion on multiple lines looks at problems facing a small company on expanding its operations into one or more of the following fields: Group Life Insurance, Individual accident and health insurance, Group accident and health insurance, and pension trust business.

Description: Discussion of anticipated marketing and pricing considerations of Group Insurance in the 1980's including: a. Regulatory environment including National Health Insurance b. Economic and growth potential c. Competition including Health Maintenance Organizations d. Technology e. Evolving role of employee benefits f. Products g. Pricing considerations h. Marketing approaches Also, discussion of the 1960's and the 1970's a. Major influences b. Benefit changes c. Alternate funding approaches 2. The 1980's environment a.