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Risk Perception and Life Insurance Sales: Lessons From COVID-19
Risk Perception and Life Insurance Sales: Lessons From COVID-19 Behavioral science reveals that consumers ... assess risk emotionally, through perceptions rather than calculations. So, will COVID-19 change risk perceptions ...- Authors: Matt Battersby
- Date: May 2021
- Competency: Communication; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications
Intelligence Born between 1946 and 1964, the Boomers came of age during the 1960s and 1970s. They were shaped ... around the earth, Martin Luther King Jr.'s 'I Have A Dream' speech, Watergate, Roe v. Wade and the Three ...
- Authors: Carrie Hollenberg
- Date: May 2006
- Competency: Communication
- Publication Name: News Direct
- Topics: Actuarial Profession>Management skills; Life Insurance>Marketing and distribution - Life Insurance