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Nudge for Good: Lessons From Nobel Prize Laureate Richard Thaler
Nobel Prize Laureate Richard Thaler A discussion on using behavioral economics to nudge customers, colleagues ... lesson on the psychology of mental accounting and sunk costs, professor Richard Thaler opened the floor ...- Authors: Amanda Hug
- Date: Feb 2018
- Competency: Strategic Insight and Integration>Big picture view; Strategic Insight and Integration>Management partnership
- Publication Name: Innovators & Entrepreneurs
- Topics: Economics>Behavioral economics; Economics>Macroeconomics