September 2013
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Selling MaD’s Value Proposition
An actuary is not the first professional one would normally think to seek out if they had a marketing or distribution question. One of my goals for this year was to begin to change that thinking.By Douglas BennettFull Article -
Life Insurance Distribution and the Middle Market
Over the last two years the Marketing and Distribution (MaD) council has made it a priority to address the ongoing issue of the underinsured middle market by supporting research to explore the problem in depth.By Adam Vanevenhoven and Ken ZimmerFull Article -
The Salesman Who Doesn’t Sell
Want to do business with agent Brian Greenberg? Drop that telephone. Don’t bother blocking out an afternoon appointment. No need to Google Map his office.By Corey DahlFull Article -
The Importance of Your Worksite Enrollment Strategies in Understanding Risk
Understanding the intricacies of enrollment strategies for your voluntary worksite products is often the single most important factor when considering risk protection.By Dale NicholsFull Article -
Interview with a Mad MaD Actuary
Jim Harkensee has been in the actuarial profession for more than 30 years. He has been a member of the MaD section for many years and just recently ended his term with the council last fall. This interview is one way to help the members get to know who is involved in the section.By Michelle KrysiakFull Article -
MaD Happenings
Here is a quick look at upcoming MaD-related events.By Marketing and Distribution SectionFull Article