Professional Insurance Marketing Association (PIMA) Recognizes 2005 Marketing Methods Awards Winners at MarkeTTech Symposium.

by Marketing and Distribution Section

The Professional Insurance Marketing Association (PIMA) recently named the winners of its annual Marketing Methods Competition at the 2005 PIMA MarkeTTech SymposiumSM. Winners represent the best of the best in insurance direct marketing.

The entries of the prestigious insurance marketing awards competition were judged equally on three elements: marketing strategy, creative strategy and results, and entries fell into 11 categories designed to evaluate a wide range of insurance marketing programs. The gold winners in each category qualify to be included in the playoff competition, "Best of PIMA Award for Excellence in Marketing." The "Best of PIMA" award will be presented at the 2006 Annual Meeting, March 2–5, 2006 at The Registry in Naples, Florida.

The 2005 PIMA Marketing Methods winners:

Mail Solicitation for Guaranteed Product

• GOLD – DMW Worldwide, LLC (Wayne, Pa.)
• SILVER – Creekmore Livingston, Inc. (Punta Gorda, Fla.)
• BRONZE – Transamerica Affinity Services (Baltimore, Md.)

Mail Solicitation for Simplified–Issue Product

• BRONZE – Marsh Affinity Group Services (Washington, D.C.)

Mail Solicitation for Underwritten Product

• GOLD – DMW Worldwide, LLC (Wayne, Pa.)
• SILVER – Communications Plus (New York, N.Y.)
• BRONZE – Marsh Affinity Group Services (Washington, D.C.)
• HONORABLE MENTION – NEA Member Benefits (Gaithersburg, Md.D)

Multiple Effort Marketing Campaign

• BRONZE – Genworth Financial (Richmond, Va.)

Conservation

• BRONZE – Pearl & Associates, Ltd., (Elmhurst, Ill.)

Retention

• SILVER – Pearl & Associates, Ltd. (Elmhurst, Ill.)
• BRONZE – American Insurance Administrators, Inc. (Columbus, Ohio)

Self Promotion/Corporate Continuity Marketing Carriers

• SILVER – Prudential Financial (Chicago, Ill.)
• BRONZE – Transamerica Affinity Services (Baltimore, Md.)

TPAs and Business Partners

• GOLD – Marsh Affinity Services (Washington, D.C.)
• SILVER – American Insurance Administrators, Inc. (Columbus, Ohio)
• BRONZE – AAFP Insurance Services, Inc. (Shawnee Mission, Kan.S)

Customer Cross–Sell and Upgrade Marketing

• SILVER – Marsh Affinity Services (Washington, D.C.)
• BRONZE – DMW Worldwide, LLC (Wayne, Pa.)

Other Media

• GOLD – DMW Worldwide, LLC (Wayne, Pa.)
• SILVER – NEA Member Benefits (Gaithersburg, Va.)
• BRONZE – Creekmore Livingston, Inc. (Punta Gorda, Fla.)

Non–Insurance Member Benefits

• BRONZE – Student Resources (St. Petersburg, Fla.)

E–Commerce Websites

• GOLD – IdeaStar, Inc. (Cleveland, Ohio)
• SILVER – Student Resources (St. Petersburg, Fla.)
• BRONZE – Online Insight (Atlanta, GA), Wellpoint, Inc., (Indianapolis, Ind.) and Connecture, Inc. (Atlanta, Ga.)

PIMA's MarkeTTechSM Symposium, a one–and–a–half–day event and the home of the Marketing Methods Competition, was host to hundreds of insurance marketers in Pittsburgh, Pa. This year's symposium featured an opening presentation by Carrie Hollenberg, Senior Consultant, SRIC–Business Intelligence. Ms. Hollenberg offered insights into hitting Boomers' psychological hot buttons in her presentation, "Matching Advertising Strategies, Words, and Images for Maximum Direct Marketing Effectiveness."

An optional second–day workshop, ProducTTech 2005, introduced insurance direct marketers and vital support teams to the technical side of developing a new product; how to get product developed for market faster; and the most cost–effective ways to develop new products. All areas of discipline were represented, including actuarial, underwriting, compliance, and marketing and administration.

The Professional Insurance Marketing Association (PIMA), in its 31st year and still growing, is the nation's premier association for insurance marketers and consists of third–party broker administrators, insurance carriers and allied business partners involved in the direct marketing of insurance products. Founded in 1975 as a not–for–profit organization, PIMA provides educational conferences, legislative updates, networking opportunities, publications and manuals to all those whose primary business is insurance marketing.

For information on membership or the 2006 Annual Meeting in Naples, Fla., visit the PIMA Web site at www.pima–assn.org or call Ralph Gill at 817.569.PIMA.