2024 SOA ImpACT Conference - Session 3A: The Evolving Landscape of Insurance Distribution 10.28.24 Recording

This session discusses the transformative changes sweeping through the industry and the critical role collaboration plays in driving success. Presenters will explain how traditional distribution channels are being reshaped by emerging technologies such as artificial intelligence, data analytics, and digital platforms. Participants will gain insights into how these technologies are not only enhancing customer experiences, but also enabling insurers to reach new markets and demographics more effectively. A central theme is the importance of collaboration and breaking down silos within insurance companies. The session will be interactive featuring case studies showcasing both the triumphs and failures of innovative distribution initiatives. By dissecting these case studies, participants will glean valuable lessons on what works and what doesn't when attempting to bring about change in life insurance distribution. Attendees will learn to appreciate the challenges faced by distribution and how collaboration across departments - from underwriting to marketing to IT - can unlock new opportunities and drive significant growth in distribution strategies.