2024 SOA ImpACT Conference - Session 6B: You Don’t Know What You Don’t Know – Mortality Considerations When Entering New Markets 10.29.24 Recording

For years the life insurance industry has discussed closing the insurance gap and growing the life insurance market. Additionally, carriers are expanding into direct-to-consumer, embedded offerings and other non-traditional distribution channels with the intention of accessing previously untapped segments. This session will explore the mortality implications of reaching new markets, leveraging unique analysis that directly compares the mortality experience of the general populations and insured populations. Experts will explore how the industry can responsibility reduce the insurance gap, effectively employ digital data to assess new markets, and tackle the challenge with eyes wide open. At the conclusion of the session, attendees will be able to:•Understand differences in mortality experience between various populations – general, insured and uninsured•Articulate the challenges the industry may face in closing the insurance gap•Appreciate the role digital evidence can play in managing and accessing new marketing segments