Artificial intelligence brings immense opportunities for productivity gains—and valid concerns. It can both support innovations in insurance products and in the customer experience as well as enhance our profession’s work. Actuaries share a responsibility for caution and professional judgment to use it without jeopardizing the fair and equitable treatment of individual consumers and the principals we serve.AI creates significant challenges for consumers: opacity, reliable accuracy, privacy, and verification of personal data. The Academy and its members have been working to educate and inform stakeholders, insurance commissioners, and regulators toward improving the transparency of algorithms that underlie the use of AI by insurers, to explain how the algorithms can be used to achieve equitable treatment, and to identify the issues and trade-offs related to ensuring consumer protections. We must amplify the actuarial perspective on how adequate disclosures, documentation, and governance of AI can help protect users. This session will examine how we can govern and support the evolution of better practices. We will discuss how AI is addressed via standards such as ASOP No. 56, Modeling, and other guardrails that are being developed to best utilize AI’s real-world potential and fulfill our professional responsibilities.