2023 was a year of continued change for the annuity market as interest rates stayed high. The rapid growth of RILA products stalled as FIA and MYGA products saw a significant increase in market share, with bonus products being extremely popular. The impact of ASOP 2 and the higher rate environment are continuing to be realized in experience, in-force management, product design and more. Learn more about the retail annuity market with a focus on the impacts of the current interest rate environment. Session materials will draw on experience studies, sales results, product changes, and more, which will examine how higher interest rates have altered the annuity market.At the conclusion of this session, you will understand recent trends in the annuity market, including emerging experience, new product designs, regulatory changes, and the impact of high interest rates.