Who we are as people and who we become over time is entirely determined by the habits that we practice. And, habits are the fabric from which company culture is made. However, habit are hard to change, because we misunderstand what it really takes to change habits. Why? Because human beings don't have habits - habits have human beings. If you're curious about what this means, have an interest in the science of Context Design, and want to learn how to change your own habits, as well as create cultures of high performance, join this session. Learning outcomes include: - Understand the 'golden rules of habit change' and the many myths around habits (e.g., that they take a certain number of days to create). - Learn about the science of Context Design: how to create habits, at scale, over time. For yourself and your team. - See why 'human have habits' misrepresents reality and why it's more accurate to say 'habits have human beings!'