025 was a completely unique year for Medicare Advantage (MA) products, with many payers choosing to exit markets and dial back on benefits-and we anticipate this may continue into the future as the MA rate landscape continues to evolve (e.g., due to Stars methodology changes, Centers for Medicare and Medicaid Services rate announcements, v28 finalization). In this session, we will dig into:
Product and benefit trends we saw for 2025
Innovative trends in the supplemental benefits space
How payers/health plans can leverage data science in the bid process to optimize benefit decisions in light of an uncertain competitive environment