This session will focus on the introduction to Medicare Research Identifiable File (RIF) data and how you can turbocharge strategic decision-making for Medicare stakeholders. Through real-world examples, we unravel the practical applications of this data for plan sponsors, pharmacies, pharmacy benefit managers (PBMs), and drug manufacturers. Beyond mere data presentation, this session focuses on extracting actionable insights to not only inform but elevate decision-making, and gain a competitive advantage in an increasingly crowded market.