Short Form Professional Development Videos -Choosing the Right Story, for the Right Moment, for the Right Impact Recording

In this video, Andrew Sykes, CEO and founder of Habits at Work, explores the power of storytelling for influencing and inspiring others, focusing on three main story types: personal origin stories, success stories, and failure stories. It explains how personal origin stories help quickly build trust, success stories teach and motivate by showing actionable steps, and courage stories address confidence barriers by highlighting relatable fears and overcoming them. Failure stories are presented as a tool to redirect or unlock action, especially when people are stuck or about to make mistakes, with an emphasis on sharing one's own vulnerabilities for greater impact. The speaker encourages viewers to build a toolbox of polished stories tailored to different situations for maximum effectiveness.

 

Contributors: Andrew Sykes; Jon Forster, ASA, MAAA