Short Form Professional Development Videos -How to create High-Impact stories using the 4C Model Recording

This video is from Andrew Sykes, CEO and founder of Habits at Work, focused on the importance of storytelling for actuaries, emphasizing that data and advice are only impactful if effectively communicated through stories. The speaker introduced the 4C story structure—context, challenge, campaign, and commitment—as a practical framework for crafting compelling business stories. They explained how each part helps engage listeners, teach lessons, and inspire action, highlighting that structure and delivery skills together make stories memorable and influential. The discussion underscored that storytelling is a critical skill for actuaries to influence others and drive lasting change, encouraging participants to practice and refine their storytelling abilities.

 

Contributors: Andrew Sykes; Jon Forster, ASA, MAAA