Description: This article covers measurement of key actions by presenting an approach to the analysis of direct-mail insurance solicitations.

Description: The article offers a discussion about future products, distribution, insurance laws, and contracts. Some ideas might not be possible today, but it is offered as food for thought.

Description: Discussion of what bank holding companies earned in insurance brokerage fee income in 2008.

Description: This report summarizes the results of a Delphi study to identify and debate possible new approaches or Blue Ocean Strategies to acquiring business by life insurers.

Description: This article discusses the growing interest in the Preneed market.

Description: Read the May 2017 issue of NewsDirect published by the Marketing & Distribution Section.

Description: This article describes the four keys to successful worksite marketing: 1. Onsite selling either with group meetings or one-on one using professional enrollers. 2. Use a process that has been proven successful. 3. Gain employer sponsorship/commitment/endorsement. 4. Ensure your insurance company is committed as evidenced by high quality service from issue on through the life cycle of the policy.

Description: This article is a summary of a session at the SOA 1997 Annual Meeting that focused on opportunities for selling insurance and annuities through banks.

Description: This article discusses various ways that insurance companies are using the internet to market their products.

Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.