Description: Letter from the Editor

Description: This article examines the relationship, future and current, between insurance agents and technology and determines that technology can enhance/optimize agents.

Description: This article discusses how the most successful insurance companies acquire profitable customers, who stay with you for a lifetime, through direct marketing via prospect data bases .

Description: This article is about how to get the attention of consumers when they are inundated with material throught the various media.

Description: This article describes some of the traditional profit measurement standards for direct marketing and then presents a more comprehensive and up-to-date foundation for insurance direct marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing programs.

Description: This article gives an overview of the worksite marketing/volutary products market and addresses the pros and cons of this marketing approach.

Description: Third in a series giving an overview of direct marketing.

Description: Chairperson’s Corner What’ s Up for This Year? by James B. Smith from NewsDirect Newsletter, Winter 2001, Issue No. 36.

Description: This article looks at new point of sale technology and how it can assist in selling to the middle market.

Description: This article discusses the announcement of the possible formation of a Think Tank, primarily a way to identify possible research topics. Article from NewsDirect, January 2004, Issue No. 46. Article from NewsDirect, January 2004, Issue No. 46. Article from NewsDirect, January 2004, Issue No. 46