Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.

Description: This article describes various insurance products now offered to SOA members as an affinity group.

Description: Updated Regulations Define Eligibility for Standard Mail Rates by Mitch Hisiger from News Direct, January 2006, Issue No. 52.

Description: Updating relevancy of accidental death insurance for seniors

Description: Building on our previous newsletter article (“Who Sells and Distributes”), we continue here in our attempt to define and clarify sales and distribution terms that may be confusing or misunderstood. In this article, we focus on seller and distributor compensation, which includes payments to customer-facing sales experts and separate allowances for the entities supporting those experts

Description: Life Insurers have fallen behind the customer service curve and service expectations of younger customers. This article suggests changes for correcting this.

Description: Now that small television screens are available on gas pumps, this article explores whether this is a good advertising medium for insurance.

Description: This report is based on simplified issue [SI] products sold during 2004 but introduced before 2004. Twenty-seven companies responded, covering 48 products.

Description: This document contains material excerpted from a speech given on June 17, 1997 by Tom Kelly, Senior Vice President and Managing Director of LIMRA International, at a LOMA/LIMRA Strategic Issues Conference in Singapore. It focuses on the life insurance industry around the world and some of the forces driving change and their implications.

Description: discussion of a LIMRA survey on the quantity and types of recent product development efforts of life insurance companies and the considerations driving these efforts