Description: This article introduces The Product/Channel Directory, which provides the combination of products offered and distribution channels for over 200 companies.

Description: In the face of declining response rates from direct mail campaigns, the author suggests use of the internet to generate leads will be much more efficient and successful.

Description: This article offers ideas on how to simplify the sale of life insurance over the internet.

Description: This article explains how one company, American Life of New York, is using innovative applications to improve and speed the underwriting process.

Description: This article summarizes the winners of the Product & Process Innovative Marketing Awards that were presented at the February 2005 Professional Insurance Marketing Association PIMA annual meeting in Tucson.

Description: The Board of Governors of the Society of Actuaries unanimously approved a proposal from the Nontraditional Marketing NTM Section Council to change the name of the section to the Marketing and Distribution MAD Section. From News Direct, September 2005, Issue No. 51.

Description: This article is based on a presentation made by Jim Campbell at the Annual Conference of the Professional Insurance Marketing AssociationPIMAon banks in todays insurance distribution landscape. From News Direct, September 2005, Issue No. 51.

Description: Editor's column discussing the contents of the January 2011 issue of NewsDirect.

Description: To better understand the product development process and practices currently used at insurance companies, the Society of Actuaries Marketing and Distribution Section Council initiated a Product Development Survey in the summer of 2006. The goal of the survey was to identify company practices for product development by asking individuals with product implementation responsibilities about the process followed at their companies. For this survey, the “product development process” was viewed holistically – encompassing everything from how ideas are generated through to how products are monitored post-launch. Also, all aspects of the product development process were considered – marketing, actuarial, underwriting, finance, customer service, IT, legal/compliance, etc.

Description: A look at current AI usage and future use cases.