Description: The purpose of the article is to discuss the benefits of small policy purchases by seniors, describe the market and distribution for these small face amounts of life insurance, and demonstrate the dimensions of the market.

Description: This is the second installment of an article about using microeconomics and the concepts of embedded value to better manage and understand the profitability of direct marketing programs.

Description: This article discusses the results of a LIMRA survey about the use of the internet by life insurance and annuity consumers.

Description: This article summarizes two sessions sponsored by the Nontraditional Marketing Section at a recent SOA meeting held in Washington, D.C. One session was about debt cancellation insurance and the other was about voluntary benefit plans.

Description: This article introduces The Product/Channel Directory, which provides the combination of products offered and distribution channels for over 200 companies.

Description: Latin America has acquired an economically strategic importance in the process of globalization that it did not have a decade ago. The region has attracted significant attention and investment by the international insurance industry. This article explores some issues related to the growth in supply of insurance companies capacity, the relatively slower pace of growth in consumer demand for their products, and the factors that companies can identify in forming their strategies to achieve their objectives.

Description: Talks about Mobile Insurance innovations for microinsurance to bridge financial inclusion gab.

Description: This article explores the unique economic and behavioral considerations and challenges in reaching the millennial generation to help them address their life insurance protection needs.

Description: In the face of declining response rates from direct mail campaigns, the author suggests use of the internet to generate leads will be much more efficient and successful.