Description: Long-term guarantees place unanticipated burdens on companies because of the degree to which the environment can change. These risks are compounded when combined with estimation of policyholder behavior, especially when solid experience data is not available. When risks are properly reflected, long-term guarantees do not always provide value to the customer in excess of the manufacturing cost. The product development actuary is challenged to compare customer value to company cost and use that measurement to identify novel ways to design products to better serve customers.

Description: A nationally recognized market research firm recently conducted a consumer survey pertaining to income term life insurance. Income term life insurance offers a death benefit which includes an upfront-specified income stream, commencing upon death of the insured during the term period, to a surviving beneficiary until (a) a predefined date or (b) death of the beneficiary. This article provides an overview of the results of the survey.