Description: This article is about how to get the attention of consumers when they are inundated with material throught the various media.

Description: Editor’s Note $83 Billion Access Fee or a New Era for Nontraditional Marketing by Kiran Desai from NewsDirect Newsletter, Spring 1998, Issue No. 28.

Description: This article describes some of the traditional profit measurement standards for direct marketing and then presents a more comprehensive and up-to-date foundation for insurance direct marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing programs.

Description: This article gives an overview of the worksite marketing/volutary products market and addresses the pros and cons of this marketing approach.

Description: Third in a series giving an overview of direct marketing.

Description: Chairperson’s Corner What’ s Up for This Year? by James B. Smith from NewsDirect Newsletter, Winter 2001, Issue No. 36.

Description: This article looks at new point of sale technology and how it can assist in selling to the middle market.

Description: This article discusses the announcement of the possible formation of a Think Tank, primarily a way to identify possible research topics. Article from NewsDirect, January 2004, Issue No. 46. Article from NewsDirect, January 2004, Issue No. 46. Article from NewsDirect, January 2004, Issue No. 46

Description: This article contains photos from the Annual Meeting in Orlando, Florida. Article from NewsDirect, January 2004, Issue No. 46.

Description: This article discusses Promotional Cards, how they have become an integral part of so many direct mail marketing programs, and how new technology offers new options for these cards.