Description: This article discusses using simplified issue underwriting to sell term insurance to the middle market.

Description: A list of activities involving the Marketing and Distribution Section of the SOA.

Description: This is the first article in a four-part series. In this series of articles, analysis of the U.S. life insurance industry's customers, products, distribution system and regulatory and tax environment will be given. This first part of the series focuses on the customer and the changing product mix of the life insurance industry.

Description: This is an article about baby boomers and marketing communication. From News Direct, May 2006, Number 53.

Description: This article states that the 40/40/20 rule, 40 percent to proper audience selection, 40 percent to the product or offer, and 20 percent to creative strategy and execution, still applies in an internet world. The article reviews the 7 deadly sins of direct marketing.

Description: A discussion of adjustments to the issue and underwriting process to speed up the process in order to succeed with bank distribution of insurance products.

Description: Discussion of work site mortality— including risk classification and underwriting methodology decisions which affect the appropriate mortality assumptions

Description: Chairman’s corner addressing the many recent external events which have impacted the level of trust in the insurance industry and how this affects product and marketing success for the industry.

Description: Discussion of the results of the 2009 Group Life Market Survey conducted by JHA. This annual survey provides detailed analyses of sales and market growth, across Traditional/Basic and Voluntary products.

Description: This is an article about single women and marketing to them.