Description: This article is about how to get the attention of consumers when they are inundated with material throught the various media.

Description: This article discusses the process for creating a new credit disability table.

Description: This article gives an overview of the worksite marketing/volutary products market and addresses the pros and cons of this marketing approach.

Description: Third in a series giving an overview of direct marketing.

Description: This article offers ideas on how to simplify the sale of life insurance over the internet.

Description: This article looks at new point of sale technology and how it can assist in selling to the middle market.

Description: This article explains how one company, American Life of New York, is using innovative applications to improve and speed the underwriting process.

Description: This article discusses Promotional Cards, how they have become an integral part of so many direct mail marketing programs, and how new technology offers new options for these cards.

Description: This article summarizes the winners of the Product & Process Innovative Marketing Awards that were presented at the February 2005 Professional Insurance Marketing Association PIMA annual meeting in Tucson.

Description: The Board of Governors of the Society of Actuaries unanimously approved a proposal from the Nontraditional Marketing NTM Section Council to change the name of the section to the Marketing and Distribution MAD Section. From News Direct, September 2005, Issue No. 51.