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Brand is from Mars, Direct is from Venus: How to Make the Marriage Work
Brand is from Mars, Direct is from Venus: How to Make the Marriage Work This article is about the relationship of brand advertising to direct marketing and how to bridge the gap. Marketing and ...- Authors: ANDREW DAVID COHEN, Leo Toralballa
- Date: May 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability
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P^2IMA = 12 Dog Bones
P^2IMA = 12 Dog Bones This article summarizes the winners of the Product & Process Innovative Marketing Awards that were presented at the February 2005 Professional Insurance Marketing ...- Authors: Jay Jaffe
- Date: May 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability