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  • Brand is from Mars, Direct is from Venus: How to Make the Marriage Work

    Brand is from Mars, Direct is from Venus: How to Make the Marriage Work This article is about the relationship of brand advertising to direct marketing and how to bridge the gap. Marketing and ...

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    • Authors: ANDREW DAVID COHEN, Leo Toralballa
    • Date: May 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Health & Disability
  • P^2IMA = 12 Dog Bones

    P^2IMA = 12 Dog Bones This article summarizes the winners of the Product & Process Innovative Marketing Awards that were presented at the February 2005 Professional Insurance Marketing ...

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    • Authors: Jay Jaffe
    • Date: May 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Health & Disability