Description: To remain relevant, life insurers need to understand changing consumer behavior and the shifting sands of buying triggers. The presenters will look at consumer studies, both U.S. and global, that reveal changing behaviors that influence the decision to buy or not buy life insurance. They will look at four demographic and economic categories including Millennials, Generation X, Boomers and the Silent Generation and how these generational groups do or don't differ in their feelings and behaviors around life and health. The presenters will address new growth opportunities for companies that align their value proposition to these changing attitudes. They will explore opportunities around health and wellness to increase policy holder engagement and share insight into generational attitudes around wearables and the sharing of personal data.