Description: This article describes some of the traditional profit measurement standards for direct marketing and then presents a more comprehensive and up-to-date foundation for insurance direct marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing programs.

Description: Essay of using microeconomics and Embedded Value concepts to evaluate direct marketing programs.

Description: Profitability of traditional life and health products has long been considered less sensitive to changes in interest rates than profitability of universal life, SPDAs, or other “interest-sensitive” products. Consequently, traditional products have often been priced with a single deterministic interest scenario.

Description: This article addresses the expected impact that the 2001 CSO table will have on pricing and product structure for UL plans.

Description: Feature article discussing what it means to be market-consistent and whether or not insurance products can be priced and valued in a market-consistent fashion. This article addresses the limits to market consistency by questioning whether there in fact can be a market-consistent level annual premium for a term life insurance contract.

Description: Read the Quo Vadis Reinsurance.

Description: Description and welcome to the 2020 Canadian Reinsurance Conference including highlight of the key note speaker

Description: This article discusses the importance, measurement and improvement of product development efficiency.

Description: This is the second installment of an article about using microeconomics and the concepts of embedded value to better manage and understand the profitability of direct marketing programs.