Description: Welcome to our first full year as the Marketing and Distribution (MaD) Section. As the incoming chair, I’d like to thank the section council for their ideas and energy as we expanded the scope of the section and positioned the section as the key thought leaders regarding the distribution and delivery of insurance products. From News Direct, January 2006, Issue No. 52.

Description: This article discusses how a prospect passes from step to step through the sales process until becoming a customer, and how brand plays a significant role in that process.

Description: The author reviews trends in the advisor marketplace, a broader view than just traditional life insurance agents. He encourages life insurance companies to understand these trends to assure success in the future.

Description: Discussion of what bank holding companies earned in insurance brokerage fee income in 2008.

Description: This article provides an update on Department of Labor's fiduciary regulation for retirement plans/investors focusing on a July 2017 request for information.

Description: As part of the SOA’s July 22, 2020, COVID-19 Virtual Symposium, Marketing and Distribution (MaD) Section Council members presented “Selling Insurance Six Feet Apart” with insight into emerging sales and marketing processes, challenges, and opportunities for the product spaces noted

Description: This article discusses the use of product databases to increase response rates from direct mail campaigns. The concept includes renting name lists for a year, appending demographic information, and using a model to better target prospects.

Description: There are two key trends in the preneed and final expense insurance market, the first being small independently held preneed insurance companies presenting attractive acquisitional benefits and secondly, changing consumer attitudes may drive increased final expense activity in the future.