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  • Rebranding a Consulting Service: A Case Study

    Rebranding a Consulting Service: A Case Study An actuary learns a lot about marketing when he took it on himself to rebrand a consulting service. By Brett Heineman NewsDirect, May 2021 This is an ...

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    • Date: May 2021
    • Competency: Leadership; Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Actuarial Profession>Entrepreneurism

  • Human-centered Design and the Sales Pitch

    Human-centered Design and the Sales Pitch Subtitle: My real-life connection to (almost) every supplemental product Data is king, but maybe it should be dethroned once in a while so we can better ...

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    • Authors: Christin Kuretich
    • Date: Oct 2021
    • Competency: Communication; Professional Values; Relationship Management; Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Health & Disability; Health & Disability>Critical illness insurance
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