Description: This article discusses agent-driven direct mail marketing, the economics of this approach, and how to obtain agent buy-in.

Description: Another year has flown by. It’s already 2006–and the Marketing and Distribution Section is beginning to make itself known. As Council Chairman Van Beach and outgoing Section Council Chairman Rob Stone state elsewhere in this newsletter, marketing and distribution is simply an expansion of our focus. From News Direct, January 2006, Issue No. 52.

Description: This is a summary of survey responses from a News Direct survey. From News Direct, January 2008, Issue No. 57.

Description: Table reference to article.

Description: Discussion of distributing life insurance through banks.

Description: This article looks at the public's difficulty in recognizing what they need to achieve financial security and how the insurance industry's products fulfill those needs.

Description: Editor’s column thanking outgoing section council members, welcoming new section council members and discussing Marketing and Distribution sponsored activities.

Description: Feature article discussing how technology can speed up and improve the accuracy of the the underwriting process. The distinction between rules and guidelines is discussed.

Description: This article provides a contemporary perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies.

Description: Book review and analysis of why Insurance is Sold, not Bought!