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  • Interactive Voice Messaging: The Missing Piece of the Marketing Mix

    Interactive Voice Messaging: The Missing Piece of the Marketing Mix This article describes the benefits of Interactive Voice Messaging IVM as part of a marketing program and how it can create a ...

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    • Authors: Carol Ferrari
    • Date: May 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance

  • Outlooks for Using the Internet in the Distribution of Life Insurance

    Outlooks for Using the Internet in the Distribution of Life Insurance This article describes New York Life's philosophy and approach to the use of the internet in selling life insurance.

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    • Authors: Robert L Smith
    • Date: Jan 2003
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance

  • Long-Term Customer Value Not Just Policyholders

    Long-Term Customer Value Not Just Policyholders This article discusses ideas for a long-term Customer Value Program. Marketing and distribution; 10046 4/1/1999 12:00:00 AM ...

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    • Authors: Jay Jaffe
    • Date: Apr 1999
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance

  • Letter from the Editor

    Letter from the Editor Letter from the Editor 6442482576 5/1/2018 12:00:00 AM ...

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    • Authors: Ailen Okharedia
    • Date: May 2018
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance

  • The Price Is Right - Market Research for Insurance Companies

    The Price Is Right - Market Research for Insurance Companies Actuary of the Future Section session recap covering market research. Marketing and distribution; 8897 6/1/1998 12:00:00 AM ...

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    • Authors: William R Horbatt
    • Date: Jun 1998
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Actuary of the Future
    • Topics: Life Insurance>Marketing and distribution - Life Insurance

  • U.S. Individual Life Sales Trends

    U.S. Individual Life Sales Trends This is a graph from an article in The Actuary Magazine entitlled A Strategic Analysis of the U.S. Life Insurance Industry Part II: Products. Life insurance;Life ...

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    • Authors: Narayan S Shankar
    • Date: Jun 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: The Actuary Magazine
    • Topics: Life Insurance>Marketing and distribution - Life Insurance

  • Customers for a Lifetime

    Customers for a Lifetime This article discusses how the most successful insurance companies acquire profitable customers, who stay with you for a lifetime, through direct marketing via prospect ...

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    • Authors: Arthur Middleton Hughes
    • Date: Jun 2007
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance

  • How to Get Nihilist Consumers to Listen

    How to Get Nihilist Consumers to Listen This article is about how to get the attention of consumers when they are inundated with material throught the various media. E-commerce;Marketing and ...

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    • Authors: Steve Fedele
    • Date: Oct 1998
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications>E-commerce

  • Worksite Marketing — A Channel Whose Time Has Come?

    Worksite Marketing — A Channel Whose Time Has Come? This article gives an overview of the worksite marketing/volutary products market and addresses the pros and cons of this marketing approach.

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    • Authors: UNKNOWN Mark L Trencher
    • Date: Oct 2000
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Health & Disability; Life Insurance>Marketing and distribution - Life Insurance

  • Direct Marketing: Part 3

    Direct Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing and distribution; 10063 1/1/2000 12:00:00 AM ...

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    • Authors: H Lund
    • Date: Jan 2000
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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