Description: Life Insurance 2020 Foresight e-book of essays including introduction

Description: This article discusses the changes in the marketing and distribution of lindividual life and annuity products. It highlights new distribution channels including banks, broker dealers, wirehouses and the Internet as well as fee-for-service financial planning.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: This article explains the benefits of cross-selling, especially in the middle market, and how it can improve customer retention.

Description: This is an article adapted from LIMRA's 'Is There Magic in the Middle Market'? - a survey exploring the financial security needs of the middle market and the need and role of life insurance in meeting those needs.

Description: Applying behavioral-science and shared-value principles to insurance is a win-win proposition for both insurers and clients.

Description: Read the July 2020 issue of NewsDirect published by the Marketing & Distribution Section. Newsletters provide practical information for the working actuary, articles on trends that impact sections and news about section activities.

Description: WeChat is gradually becoming the main force of insurance online marketing for insurance products in China.

Description: Discussion of the current state of U.S. individual life insurance new premium sales.

Description: Response to Life Insurance 2020 Foresight – A Call for Essays. An essay stating the author’s vision for the future of the life insurance sector. Some smaller companies might focus on smaller niche markets rather than compete with larger companies in the broader markets.