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  • Letter from the Editor

    Letter from the Editor Letter from the Editor 6442482576 5/1/2018 12:00:00 AM ...

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    • Authors: Ailen Okharedia
    • Date: May 2018
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance

  • The Price Is Right - Market Research for Insurance Companies

    The Price Is Right - Market Research for Insurance Companies Actuary of the Future Section session recap covering market research. Marketing and distribution; 8897 6/1/1998 12:00:00 AM ...

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    • Authors: William R Horbatt
    • Date: Jun 1998
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Actuary of the Future
    • Topics: Life Insurance>Marketing and distribution - Life Insurance

  • U.S. Individual Life Sales Trends

    U.S. Individual Life Sales Trends This is a graph from an article in The Actuary Magazine entitlled A Strategic Analysis of the U.S. Life Insurance Industry Part II: Products. Life insurance;Life ...

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    • Authors: Narayan S Shankar
    • Date: Jun 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: The Actuary Magazine
    • Topics: Life Insurance>Marketing and distribution - Life Insurance

  • Customers for a Lifetime

    Customers for a Lifetime This article discusses how the most successful insurance companies acquire profitable customers, who stay with you for a lifetime, through direct marketing via prospect ...

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    • Authors: Arthur Middleton Hughes
    • Date: Jun 2007
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance

  • How to Get Nihilist Consumers to Listen

    How to Get Nihilist Consumers to Listen This article is about how to get the attention of consumers when they are inundated with material throught the various media. E-commerce;Marketing and ...

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    • Authors: Steve Fedele
    • Date: Oct 1998
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications>E-commerce

  • Worksite Marketing — A Channel Whose Time Has Come?

    Worksite Marketing — A Channel Whose Time Has Come? This article gives an overview of the worksite marketing/volutary products market and addresses the pros and cons of this marketing approach.

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    • Authors: UNKNOWN Mark L Trencher
    • Date: Oct 2000
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Health & Disability; Life Insurance>Marketing and distribution - Life Insurance

  • Direct Marketing: Part 3

    Direct Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing and distribution; 10063 1/1/2000 12:00:00 AM ...

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    • Authors: H Lund
    • Date: Jan 2000
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance

  • New Technology Helps Insurers Simplify Sales and Speed Issue: Mid-Market Sales Now Feasible

    New Technology Helps Insurers Simplify Sales and Speed Issue: Mid-Market Sales Now Feasible This article looks at new point of sale technology and how it can assist in selling to the middle ...

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    • Authors: Maria Thomson
    • Date: Jan 2002
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications>Software

  • Promotional Cards: An Old Dog Learns Some New Tricks

    Promotional Cards: An Old Dog Learns Some New Tricks This article discusses Promotional Cards, how they have become an integral part of so many direct mail marketing programs, and how new ...

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    • Authors: Bill Spink
    • Date: Sep 2004
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance

  • Reflections on SOA Annual Meeting Panel on e-Commerce—RAD Pioneers Making Mid-Market Inroads

    Reflections on SOA Annual Meeting Panel on e-Commerce—RAD Pioneers Making Mid-Market Inroads This article discusses using simplified issue underwriting to sell term insurance to the middle ...

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    • Authors: Maria Thomson
    • Date: Jan 2011
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
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