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Academics Confirm Wisdom of Customer Lifetime Value
Academics Confirm Wisdom of Customer Lifetime Value This article discusses customer lifetime value CLV programs for insurance companies and their benefits. Acquisition expenses;Lapse ...- Authors: Jay Jaffe
- Date: May 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Mail with Attitude to Maximize Marketing ROI
Mail with Attitude to Maximize Marketing ROI This article summarizes a presentation for the Professional Insurance Marketing Association PIMA discussing the need to better understand the direct ...- Authors: PETER BENNETT STEIN, Sandy McCray
- Date: Jan 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Challenges of Product Development within Middle Markets
Challenges of Product Development within Middle Markets This article discusses the issues of meeting the life insurance needs of the middle market. Commissions;Marketing and distribution;Middle ...- Authors: Brian Grigg
- Date: Jan 2011
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Interest in Preneed Accelerating
Interest in Preneed Accelerating This article discusses the growing interest in the Preneed market. Marketing and distribution; 9817 4/1/2000 12:00:00 AM ...- Authors: G Kevin Gough
- Date: Apr 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Quantitative Marketing for Actuaries
Quantitative Marketing for Actuaries This article is an overview of an SOA seminar on using predictive modeling and other quatitative approaches for evaluating direct marketing programs.- Authors: Jay Jaffe
- Date: Jan 2001
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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The Survival of Most Insurers Hinges on Underwriting Faster, Cheaper, Better
The Survival of Most Insurers Hinges on Underwriting Faster, Cheaper, Better This article discusses new tools to underwrite faster, cheaper and better in order to be more profitable and also ...- Authors: Maria Thomson
- Date: Sep 2002
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Underwriting - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Middle-Market Internet Use for Insurance and Financial Services
Middle-Market Internet Use for Insurance and Financial Services This article looks at the question, Will the Internet become a viable method of insurance sales and service for the middle market? ...- Authors: Maria Dynia, Pete Jacques, Lynn M Ferris
- Date: May 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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There’s More Than One Way to Sell on the Internet
There’s More Than One Way to Sell on the Internet This article discusses various ways that insurance companies are using the internet to market their products. E-commerce;Marketing and ...- Authors: W Howell Pugh
- Date: Apr 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications>E-commerce
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A Search Engine Primer
A Search Engine Primer This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy. E-commerce;Marketing and distribution; 10113 1/1/ ...- Authors: Noel Atkinson
- Date: Jan 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Affinity Marketplace for Actuaries
Affinity Marketplace for Actuaries This article describes various insurance products now offered to SOA members as an affinity group. Disability insurance;Major medical insurance;Marketing and ...- Authors: Dwayne Thompson
- Date: Sep 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Marketing and distribution - Life Insurance