Description: This article presents an overview of the history and issues associated with penetrating the middle market for individual life insurance. Underwriting and marketing approaches are suggested. The potential role of the reinsurer is explored.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: Bancassurance, the sale of life insurance through banks, has captured a large market share in Europe. This article focuses on the core problems that drive banks and insurers into cooperation, the competencies that make these unions work, and the challenges that must be overcome to make bancassurance a success.

Description: This article explains the benefits of cross-selling, especially in the middle market, and how it can improve customer retention.

Description: This article discusses the differences between insurance direct marketers and actuaries and the similarities on which they can build.

Description: This article offers an overview of the preneed market, its products and pricing.

Description: Read the July 2020 issue of NewsDirect published by the Marketing & Distribution Section. Newsletters provide practical information for the working actuary, articles on trends that impact sections and news about section activities.

Description: Description and welcome to the 2020 Canadian Reinsurance Conference including highlight of the key note speaker

Description: Discusses attributes of online selling.

Description: This article takes a look at direct response marketing the associated costs, and the tools necessary to start building a company’s presence in this developing market.