Description: Discussion of growth in popularity of UL products designed to focus on the guarantee of death benefit protection rather than cash value accumulation and some of the pricing and reserving issues with respect to those products

Description: Discussion of a survey of ceding life insurance companies dealing with what they desire from their reinsurers.

Description: This article is about how to get the attention of consumers when they are inundated with material throught the various media.

Description: This article is based on a presentation made by Ron Kleiman at the Annual Conference of the Professional Insurance Marketing Association PIMA regarding the obstacles and a solution to worksite marketing sales.

Description: Discussion of the selling of life insurance to the middle income market through banks and with the support of new technologies and underwriting processes.

Description: This article discusses using simplified issue underwriting to sell term insurance to the middle market.

Description: This article presents the mathematics for evaluating direct marketing test programs.

Description: This article gives an overview of the worksite marketing/volutary products market and addresses the pros and cons of this marketing approach.

Description: This article discusses Promotional Cards, how they have become an integral part of so many direct mail marketing programs, and how new technology offers new options for these cards.

Description: This article describes some of the traditional profit measurement standards for direct marketing and then presents a more comprehensive and up-to-date foundation for insurance direct marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing programs.