Description: This article summarizes two sessions sponsored by the Nontraditional Marketing Section at a recent SOA meeting held in Washington, D.C. One session was about debt cancellation insurance and the other was about voluntary benefit plans.

Description: This article introduces The Product/Channel Directory, which provides the combination of products offered and distribution channels for over 200 companies.

Description: In the face of declining response rates from direct mail campaigns, the author suggests use of the internet to generate leads will be much more efficient and successful.

Description: This article offers ideas on how to simplify the sale of life insurance over the internet.

Description: Editor's column discussing the contents of the January 2011 issue of NewsDirect.

Description: This article discusses the market potential for preneed insurance.

Description: Managing Non-Life Insured Products Sold Through Auto Dealers Part I - Vehicle Service Contracts by John Kerper from NewsDirect Newsletter, Summer 2001, Issue No. 37.

Description: This article is a short summary of an essay on using microeconomics and Embedded Value concepts in evaluating direct marketing programs.

Description: This article describes how Transamerica built internet based technology to support term sales through a mutual fund company and demonstrates the sales support value of the internet for an insurance company.

Description: This article discusses agent-driven direct mail marketing, the economics of this approach, and how to obtain agent buy-in.