Description: This article presents the idea that a New Product Notebook, which contains all of the aspects of a product's development and is accessible to all involved, can make the product development process more efficient.

Description: This article identifies why insurance innovations take so much effort and digs deeper into the underlying causes. It shows and explains the importance of taking an efficient, tactical, and intentional approach when innovating to avoid over-building and over-investing.

Description: Continuing our series related to the exposition of distribution terms that may be unclear or misunderstood, our focus in this article is on critical service and support components for sales and distribution, accompanied by a summary of the regulatory oversight of insurance sellers and distributors and a few common terms related to that oversight

Description: The Marketing and Distribution Section just celebrated its one-year re-birthday-a very exciting milestone, to be sure. I term it a "re-birth" as we are not really "new" but we did expand upon our Non-Traditional Marketing base into our current form. Nonetheless, we are exhibiting some traits of a true one-year old (no drooling or diapers, thankfully). From News Direct, September 2006, Number 54.

Description: Discusses possibilities for meeting consumer needs for life insurance in the future, given the shrinkage in agents selling life insurance coupled with increasing demand for advice.

Description: In the face of declining response rates from direct mail campaigns, the author suggests use of the internet to generate leads will be much more efficient and successful.