Description: Discussion of growth in popularity of UL products designed to focus on the guarantee of death benefit protection rather than cash value accumulation and some of the pricing and reserving issues with respect to those products

Description: Discussion of a survey of ceding life insurance companies dealing with what they desire from their reinsurers.

Description: This article is about how to get the attention of consumers when they are inundated with material throught the various media.

Description: This article states that the 40/40/20 rule, 40 percent to proper audience selection, 40 percent to the product or offer, and 20 percent to creative strategy and execution, still applies in an internet world. The article reviews the 7 deadly sins of direct marketing.

Description: This is the first article in a four-part series. In this series of articles, analysis of the U.S. life insurance industry's customers, products, distribution system and regulatory and tax environment will be given. This first part of the series focuses on the customer and the changing product mix of the life insurance industry.

Description: This is an article about single women and marketing to them.

Description: This article looks at how insurance companies are viewing the use of the internet for sales purposes in these early days of the development of this market place.

Description: This article discusses the benefits of online insurance sales and how it is another form of direct marketing.

Description: This articles looks at how life insurance companies can profitably address the middle market.

Description: Tips for startup insurance companies.