Description: Distribution channels matter because they impact how products reach the clients, client experience with the company, and are a key driver in total company performance. Think about this, the pricing actuaries could design innovative products that meet client needs, but without distribution channels communicating the right messages to the clients and addressing their questions, the products probably would not sell.

Description: This article is about the relationship of brand advertising to direct marketing and how to bridge the gap.

Description: This article is about how telemarketers can incorporate technology to assure compliance with Do Not Call lists.

Description: This article presents information about the various cohorts within society today, e.g. Baby Boomers or Gen-X, and how these groups can affect a marketing program.

Description: This article defines the distribution gap, customer's gap, and distributor's gap in the marketing and sales process. It offers solutions to close these gaps and therby create a more efficient distribution system that better meets customer's needs.

Description: Chairperson’s column addressing recent and planned activities of the Marketing and Distribution Section of the Society of Actuaries.

Description: Article reporting the results of interviews/surveys on the level of success companies were having with automated life underwriting.

Description: This article takes a look at direct response marketing the associated costs, and the tools necessary to start building a company’s presence in this developing market.

Description: This article looks at internet term sales results.

Description: Recent news about the NTM section