Description: Distribution channels matter because they impact how products reach the clients, client experience with the company, and are a key driver in total company performance. Think about this, the pricing actuaries could design innovative products that meet client needs, but without distribution channels communicating the right messages to the clients and addressing their questions, the products probably would not sell.

Description: This article takes a look at direct response marketing the associated costs, and the tools necessary to start building a company’s presence in this developing market.

Description: This article looks at internet term sales results.

Description: Recent news about the NTM section

Description: This article lists the top priority issues for SOA health committees for 2003 and their support for the Healthcare System in Crisis project, which is focused on giving the public an actuarial perspective on the dynamics and interrelationships of the healthcare system.

Description: This article discusses how publicly traded companies fail to realize their full potential due to a lack of clarity in identifying which shareholders they are trying to serve, especially when viewing short term versus long term goals.

Description: This article presents a fable about the issues that arise between marketers and actuaries in the product development process.

Description: This article discusses the health of the Kenyan economy including their insurance market and insurance product trends.

Description: This article is the abstract from a paper that provides methods and formulas for calculating active life reserves for credit insurance.

Description: This article evaluates findings from a new LIMRA focus group consumer study that examined the decision-making process that consumers follow when buying life insurance including their use of direct channels, including direct mail, the internet and call centers.