Description: This is an editorial about direct marketing, credit insurance and non-traditional product management. From News Direct, May 2006, Number 53.

Description: Now that small television screens are available on gas pumps, this article explores whether this is a good advertising medium for insurance.

Description: Behavioral science reveals that consumers tend to assess risk emotionally, through perceptions rather than calculations. So, will COVID-19 change risk perceptions in the long term -- and similarly increase life insurance sales? Insurers should take nothing for granted

Description: This article presents the idea that a New Product Notebook, which contains all of the aspects of a product's development and is accessible to all involved, can make the product development process more efficient.

Description: This is the complete issue of the NewsDirect newsletter developed by the Marting and Distribution Section of the Society of Actuaires. It covers a variety of topics including sales of life insurance, direct mail campaigns and summaries of some conferences and symposiums.

Description: 2007 MaD Section Meetings and Conference Calls. From News Direct, June 2007, Issue No. 56.

Description: As actuaries, we’re trained to see patterns in numbers and to design solutions that mitigate risk. But I can tell you from experience that while quantitative analysis and modeling are critical actuarial tools, looking at the numbers alone can lead to insurance products that don’t succeed in the real world the way the math says they “should.” With new digital technologies, we have more data at our fingertips than ever before, but I believe it’s equally as important to bring qualitative research methodologies into your product development process if you want to design solutions that meet real needs in the market. In this article, Amanda Turcotte shares what happens when qualitative research is neglected or ignored, what happens when you incorporate it into the product design process, and how to implement qualitative research practices in your organization.

Description: In this article, I will outline the key tools that are found in a digital marketer’s toolbox, briefly explain the broader digital marketing ecosystem, and outline how digital marketers leverage these tools to attract and engage customers within this ecosystem. The goal of this article is to help actuaries in all areas gain a basic level of familiarity of the world of digital marketing, so they can apply this knowledge to product design, systems design, and business valuation.