Description: This article is about the relationship of brand advertising to direct marketing and how to bridge the gap.

Description: This article is about how telemarketers can incorporate technology to assure compliance with Do Not Call lists.

Description: This article presents information about the various cohorts within society today, e.g. Baby Boomers or Gen-X, and how these groups can affect a marketing program.

Description: This article defines the distribution gap, customer's gap, and distributor's gap in the marketing and sales process. It offers solutions to close these gaps and therby create a more efficient distribution system that better meets customer's needs.

Description: Chairperson’s column addressing recent and planned activities of the Marketing and Distribution Section of the Society of Actuaries.

Description: Article reporting the results of interviews/surveys on the level of success companies were having with automated life underwriting.

Description: This article summarizes a session at a recent SOA meeting that featured numerous short presentations on underwriting ideas. The focus was on areas such as, process improvement, improved underwriting information, middle market penetration, and organizational issues.

Description: This article is about the concept of the Sentinel Effect SE—that selfselection process which directs unhealthy insurance applicants to apply for coverage at amounts where testing is not done, thereby minimizing the chances that their afflictions will be discovered.

Description: This article discusses ideas for a long-term Customer Value Program.

Description: This article introduces The Product/Channel Directory, which provides the combination of products offered and distribution channels for over 200 companies.