Description: This article looks at the question, Will the Internet become a viable method of insurance sales and service for the middle market? Recommendations are given on the best uses of the internet for reaching this market on line.

Description: This article discusses various ways that insurance companies are using the internet to market their products.

Description: This article discusses the project to develop a new Credit Life Insurance valuation standard.

Description: This article summarizes a session at a recent SOA meeting in San Antonio about how to design and price a plan sold via nontraditional marketing.

Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.

Description: Identity theft protection can be offered easily through many different distribution channels because ID theft protection is not considered an insurance product. Marketing to consumers directly via point of sale, direct marketing or worksite marketing are all viable alternatives. From News Direct, September 2005, Issue No. 51.

Description: This article describes various insurance products now offered to SOA members as an affinity group.

Description: Feature article discussing selling life insurance to millionaires, penta millionaires, etc.

Description: Building on our previous newsletter article (“Who Sells and Distributes”), we continue here in our attempt to define and clarify sales and distribution terms that may be confusing or misunderstood. In this article, we focus on seller and distributor compensation, which includes payments to customer-facing sales experts and separate allowances for the entities supporting those experts

Description: Now that small television screens are available on gas pumps, this article explores whether this is a good advertising medium for insurance.