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Segmenting the Middle Market: Retirement Risks and Solutions–Phase 1 Report

Segmenting the Middle Market: Retirement Risks and Solutions–Phase 1 Report This is the Phase I report of a two–phase effort. Phase I consists of defining relevant and actionable consumer ...
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Description: This is the Phase I report of a two–phase effort. Phase I consists of defining relevant and actionable consumer segments among middle–income/mid–level net worth households. The Phase II report, defining a basic approach that could lead to a set of answers or 'solutions' that addresses the retirement risks faced by each segment, was released in September 2010.
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- Authors: Application Administrator, Brent Hamann
- Date: Mar 2009

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Segmenting the Middle Market: Retirement Risks and Solutions–Phase 1 Report